The Oyo State Government urged the Out-Of-Home Advertising Association of Nigeria (OAAN) to sustain excellence in the advertising sector.
The Acting Governor of Oyo State, Barrister Bayo Lawal, stated this at the 39th Annual General Meeting (AGM) of the Out-Of-Home Advertising Association of Nigeria (OAAN), held in Ibadan, with the theme; Redefining Out-Of-Home Media in Nigeria: the practice, the business and value creation.
Barr. Bayo Lawal, underscored the necessity for the highest standards of professionalism and compliance within the out-of-home advertising sector.
He emphasized that all erected advertising structures must contribute positively to the aesthetic appeal of Oyo State’s cities and towns.
The Acting Governor also reiterated the significance of a collaborative relationship between practitioners and the government to ensure the vibrancy and orderliness of the state’s visual and advertising landscape.
He stressed the need for strict adherence to regulatory standards while encouraging practitioners to seize the abundant business opportunities provided by the state.
“Oyo State is committed to creating an environment that supports growth, innovation, and the ease of doing business. We value your contributions to our state’s development, and we are here to support you in every way possible,” Barrister Lawal stated.
In his welcome remarks, the Director-General of the Oyo State Signage and Advertisement Agency (OYSAA), Hon. Oludolapo Eso-Ajanaku, praised Oyo State as a land of opportunities, where businesses thrive under the supportive and progressive leadership of His Excellency, Engineer Seyi Makinde.
Ajanaku assured practitioners that Oyo State is open for business, particularly for those committed to maintaining the highest standards of professionalism, quality, and compliance.
He highlighted the agency’s ongoing efforts to revamp its internal processes, emphasizing accountability, professionalism, and efficiency.
OYSAA DG emphasized that the agency is actively conducting rigorous sanitation measures to ensure a clean and organized outdoor advertising ecosystem.
He further disclosed forthcoming plans to oversee the proper enumeration and reorganization of billboards, the removal of dilapidated and substandard structures, and the resolution of clustering issues to reflect OYSAA’s renewed commitment to cultivate a professional, orderly, and aesthetically pleasing urban environment in Oyo State.
Dignitaries at the event includes; Prince Dotun Oyelade, Honourable Commissioner for Information and Orientation; Mrs. Dotun Olaitan, Chairman of Oyo State Broadcasting Corporation (BCOS); Mr. Olajide Boladuro, Director-General of the Oyo State Gaming Board; and Dr. Morohunkola Thomas, Director-General of the Oyo State Mobilisation Agency for Socio-Economic Development amongst others.
